The resort of Deauville, on the Côte Fleurie of France’s Normandy region, is the site of Trés Cool: a music, food and art festival set up by the local community. Their new brand identity by Studio Ouam is strong, colourful and creative. Ouam have created an identity around the iconic ‘stripes of Deauville’, taking inspiration from the beach, particularly the stripes on parasols, that they’ve brought to rural Deauville for the festival. Combining this with typical images of the rural French idyll, the branding not only brings a summer holiday vibe to the festival but ties said vibe intimately to the setting.
The colours consist of bold yellows, blues and pinks, with simple playful and almost child-like illustrations of horses and flowers. The overall look makes this festival feel family-friendly and importantly safe. The collage style over-layed patterns are such fun, the chicken is our favourite. The simple Cooper Black typeface also adds a cheerful, good-natured ideology to the event.
Studio Ouam is a creative agency based in Paris and Bordeaux, born of 3 friends and artistic directors, click here to see more of their work. We also featured their POOMCLAP project back in 2017.