It’s been a brilliant start to 2018 over at Inspo Finds, with over 2.5k new followers and a huge leap in project appreciations on our Instagram. We thought we’d write our latest post about a January favourite, Tartine.
Recent graduate Shui Chang was briefed to rebrand the bakery and meeting place Tartine. The independent cafe needed an upgrade from their dated brand, with an approachable and welcoming feel. She was also tasked with enhancing the French aspects of the identity.
The new brand is slick, elegant and relaxing. It reminds us of creamy latte’s and soft pastries. The branding is thoughtful and minimal, which adds a sophisticated feel to the coffee shop. The lovely added typographical details to the Lyon Display throughout Tartine, gives the brand a cuter look.
From brand identity to editorial piece, Chang’s work is brilliantly executed; the minimal-looking waves on the food bags are a brilliant added illustrated piece which works great with the typographically lead brand.
Check out more of Shui Chang's lovely work.