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Inspo Finds Collection I

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POOM CLAP

POOM CLAP

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Studio Ouam have designed a colourful, exciting and interactive identity for POOMCLAP. An independent record label and booking agency based in Nice and Rennes. The 'young tri-colour house distinguishes itself with its records based on Nu Disco, Future Funk and French Touch'. Studio Ouam have created a bright and energetic brand: the colours are strong, bold and colourful; pinks and oranges. Their cheeky use of typography and copy definitely gives the brand a youthful feel: an example on their business cards is 'refreshing like a tasty vanilla and strawberry ice cream' - cute! The brand mark itself (seen below) consists of two abstract elements; a line and dot, representing the poom and the clap. This mark can be seen on it's own throughout the collateral which i think works, bravely. 

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Overall, a lovely pop-y brand, we love their use of colour and the interesting duo-tone photography. 

Alexa Chung

Alexa Chung

Joaquin Homs

Joaquin Homs