Fresh Pickin’s is a new Organic Vegetable juice brand, designed by South African-based illustrator and animator Fran Labuschagne. A totally organic juice made from only the freshest of produce from a local family-run farm.
The playful, changeable typography leads the brand’s modern, clean look, followed by Fran’s brilliant illustrations which depicts the different tastes depending on the season. Fran’s illustration style is a dynamic mix of geometric shapes with an obvious organic touch. This style continues throughout her day-to-day illustration work and evoke the down-to-earth attitude of the brands she works with.
We love her distinctive illustration style which runs through all of the Fresh Pickin’s characters. The colours are a brilliant mix and are reminiscent of those nostalgic feelings of by-gone children’s books.
More of Fran's work can be seen here. It's likely to bring a smile your way.