Situated in Lanaudiere Canada, family-owned farming business, Ferme Bourdelais, asked Marie-Michelle Dupuis to create them a new brand identity. Specialising in growing berries, their goal is to produce high-quality produce (such as strawberries, raspberries and blueberries) with a grassroots feel.
Marie-Michelle has created a unique brand identity for a unique client, with a custom typeface to enhance the individuality of the brand. The gallic type is reminiscent of rural traditional and helps establish a cottage industry aesthetic.
The elegant, fresh colours throughout the brand makes the homely family business become reality. From the packaging textures to the bottles used, it's all been directed perfectly. We were drawn to the high-end and quality feel of the brand identity.