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Inspo Finds Collection I

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Belmont Hotel

Belmont Hotel

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Belmont Hotel opened in 1947 as Belmont Motor Lodge. 

Tractorbeam were tasked with giving this legendary hotel a new lease of life. They went back to basics and researched the history of The Belmont, telling the story to a whole new generation of guests. They've returned to the hotels mid-century looks and created a timeless looking brand, using old photography, imagery and typography styles to show the history and stories of the Belmont.

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'we brought to life a new chapter of the hotel's future by uncovering what was already there.'

We love the vintage, nostalgic feel the brand portrays. It feels proud of where they've come from and the achievements over the years. It's a testament to by-gone times. Tractorbeam have also done a brilliant job with the photography, using a mix of film and digital to document the beautiful surroundings.

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This place is definitely on our bucket lists, even if it is just to bring back a selection of their well designed printed materials!

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See more of Tractorbeam's Belmont Hotel project here.

Joaquin Homs

Joaquin Homs

Sydlexia by Impact BBDO Dubai

Sydlexia by Impact BBDO Dubai