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Inspo Finds Collection I

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Alexa Chung

Alexa Chung

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Firstly, imagine being asked by Alexa Chung to design her clothing brand identity - dreamy! Designed by Studio Frith, one of our long-standing favourite agencies who are obviously well known for their work with Frieze Art Fair.

Alexa Chung's new identity is a cute but strong, typographically-led brand. The initial mark is a capital A merging with an upside-down C to create the brand initials. We think the beige and brown colours used throughout the brand give it a nostalgic feel and a muted tone. 

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“Studio Frith took such a unique and inspiring approach to the creative process; taking the time to understand who I was, where I came from and importantly how I wanted Alexachung to be perceived through branding,” explains Alexa. “I remember leaving our first meeting thinking ‘they get it!’ and… lo and behold, they did.”

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The weird but wonderful shoot by photographer Jon Gorrigan continues to give this quirky brand a fun-loving feel. The art-direction shows models with their jeans on back to front and jackets on inside-out - showing off the brand ident to it's full! A fun, tongue-in-cheek brand identity which shows Alexa Chung's personality throughout. Love it!

Papersmiths

Papersmiths

POOM CLAP

POOM CLAP